Branded apps for Square merchants

Your storefront,
in their pocket.

Give customers a direct way to browse, order, earn rewards, and come back—without replacing the Square setup your team already knows.

No marketplace. No commission on orders.

Your Square Dashboard stays the source of truth.

Change an item, price, or availability in Square. CounterKit keeps the customer app in step, so your staff does not inherit another back office.

Square catalogCounterKitYour app
Good morningNorthstar
Made nearby Your usual
is waiting.
Popular todaySee all
Oat latte$5.50
Cold brew$4.75
Rewards160 points
A real app under your name—not a listing in ours.

A Square mobile app built around your brand.

Your name, colors, menu, locations, and rewards—published as a focused iPhone and Android experience for your customers.

Order directly
Pickup ordering and payments flow into Square.
Reward regulars
Loyalty, gift cards, offers, and saved customer details.
Stay remembered
Thoughtful push updates without marketplace noise.

From Dashboard to App Store, together.

You run the shop. We handle the technical path and keep every approval visible.

  1. 1

    Connect Square

    Authorize securely and choose the location the app should use.

  2. 2

    Make it yours

    We shape the app around your logo, colors, offers, and customer flow.

  3. 3

    Launch with confidence

    We prepare store submissions, test ordering, and stay for updates.

One clear price.
Zero order commission.

A hands-on launch for the first independent merchants helping shape CounterKit. Month to month after launch.

$149/ month

$750 one-time launch fee

  • Branded iPhone and Android app
  • Square catalog, orders, payments, and loyalty
  • Push notifications and ongoing app updates
  • Guided setup and store submission
Apply as a founding merchant Apple, Google, Square, and payment-processing fees are paid directly by the merchant.

Before we open the doors.

Do I have to leave Square?+

No. CounterKit is designed around the Square account, catalog, and locations you already operate.

Who owns the app and developer accounts?+

Your business uses its own Apple and Google developer accounts. That keeps your app identity and store presence under your control.

Is CounterKit a marketplace?+

No. Customers download an app carrying your name and brand. CounterKit does not place competitors beside you or take a percentage of orders.

Can I use it for more than one location?+

Multi-location launches are supported and quoted according to the number of storefronts and the customer experience you need.

Show us your shop.
We’ll show you its app.

Tell us where you are today. We’ll reply with a focused demo plan—no generic sales deck.

We’ll open your email app with this request. Nothing is sent without your review.